Guest Blogging as a Tool in Link Building

Posted On 22 Jul 2018

Guest blogging is arguably one of the most successful tools in any link building strategy. Fail to implement it properly and you lose the potential benefits of a successful link building campaign. So what is guest posting? And how can one successfully use it in link building?

Guest Posting or Blogging

Guest blogging is a practice that involves providing content for another site with the intention of building relationships, traffic, brand exposure and recognition for your website. Guest blogging gives you access to the audience from another site. Hence, it is a successful marketing and link building tool. Visit this page to read more.

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Guest Posting and Link Building

Guest blogging is a link building tool. Its successful implementation is credited for the growth of several sites. The key to effective guest blogging is in the content offered. There are specific dictates the content should adhere to. Achieve this and the hosting site will credit your work by sharing a backlink to your site. Therefore, your content should;

Be informative and of high quality.
Be similar to if not compliment the hosting site’s material.

Guest blogging creates a win-win scenario for both guest bloggers and host sites. This is why it is popular in the race for improved rankings.

Finding Guest Blogging Prospects

Searching for guest prospects can be a simple yet complicated process. However, it is not all impossible. Patience and consistency are key. The most effective way to identify host sites is by conducting web searches. The searches should run from Google searches, social media platforms to company sites.

Once you identify the brands of interest, it is important to remember this; site owners and administrators may not be receptive to guest blog pitches. However, in some cases, they can act on such requests. Ensure that your email is short, precise, and enough to capture the site manager’s attention if you make a post pitch. The other approach would be using social media. It is best to follow the identified brands on social media and regularly contribute to their threads. The input should be valuable to the readers. This is sure to capture their attention.

Guest blogging is effective when it is done on authority sites. Their audience makes a significant surge in traffic as visitors would rather come to your site compared to using smaller sites.

Guest Posting Mistakes to Avoid

Certain mistakes risk losing guest blogging’s potential and with it, its effectiveness in link building. Here are some mistakes that some have made that offer valuable lessons.

Missing Backlinks

Several content providers forget to provide their site links. Readers may appreciate the content and would want to read more but without a backlink, you may lose your readership. Always offer backlinks.

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Writing About Your Business

Guest posts are not a promotional platform. Offer useful content to readers and not promotional material about your brand.

Using Guest Posts Solely to Promote Backlinks

Backlink promotion as a driving motivation for sourcing guest posts has led to poor quality content. Your best strategy is using guest posts as one strategy in link building. This way, you provide quality content.

For more information about link building, visit this page.